The New York Times

Next →
Video: New York Times

NYT R&D

Design, Engineering

The new NYT R&D was launched in 2019 with a powerful mandate: bring the future of digital storytelling into today’s report. We designed a comprehensive brand system and created a multi-stage web archive to showcase how emerging technologies can be applied in service of journalism.

  • What we made for NYT R&D:
  • A brand identity
  • A multi-stage digital archive
  • Generative logo studies for future exploration