The New York Times

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Design, Engineering

The new NYT R&D was launched in 2019 with a powerful mandate: bring the future of digital storytelling into today’s report. We designed a comprehensive brand system and created a multi-stage web archive to showcase how emerging technologies can be applied in service of journalism.

  • What we made for NYT R&D:
  • A brand identity
  • A multi-stage digital archive
  • Generative logo studies for future exploration